First Post

Hello everybody! This is my first post to Blogger.  I am hoping to make this blog primarily about music and how it is tying into my education at Pace.  I am currently taking an online course that has to do with social media.  I'm excited to take this class because I believe it is at the forefront of being and continue to be a big opportunity to drive revenue and profit in business.  In addition to business, social media is a way of interaction.  I am a musician and having a fanbase is the single most important thing to have when it comes to getting to the next level such as getting a label to sign you.  Labels and higher ups in the industry focus mainly on fanbases.  A fanbase guarantees sales and therefore make it easier to market and sell music and tickets.  Therefore social media puts us as musicians into the drivers seat and allows us to communicate personally with a fanbase.  Before the days of social media it was very expensive and time consuming for news and press to get information out to your fanbase.  Many times the news would be skewed or misinterpreted in order to make it reach a wider audience.  Social media has taken that problem out of the equation.  Throughout this blog we will continue to talk about the effects of social media on me, my education and endeavors.